That neck pain and foot twinge might be more connected than you realize. Doug Bertram takes time to carefully explain why...
Problem
The Healthcare Industry is Reactive and Fragmented.
Insurance-based clinics rush care, mask symptoms with pills, and silo treatments leaving patients without a unified plan and often facing unnecessary surgery.
Meanwhile, providers face two bleak options: Stay trapped in the insurance grind, OR go indie risking everything to build a clinic from scratch with no brand or proven systems.
Our Solution: Proactive and Integrated Care.
Our proprietary (se)® Method treats the whole body, targeting the root cause of pain to help people recover, heal, and stay well.
We also offer providers a turnkey franchise model complete with a trusted brand, proven systems, and ongoing support so they can deliver exceptional care without starting from zero.

Treatment Method
Fascia Is the Future.
We treat the system, not just symptoms.
Fascia is a whole‑body communication network linking the nervous, immune, and endocrine systems. It regulates tension, impacts joint mechanics, and plays a key role in inflammation and healing.
(se)® Propietary Mapping
Our (se)® Proprietary Mapping system identifies fascial adhesions and compensation patterns invisible in traditional exams. Rather than chasing pain, we address the root cause via:
- Manual Therapy
- Movement Re‑education
- Recovery: (Red-Light Therapy, Cryo, PEMF, IV Therapy)
- Membership Programs that Reinforce Long‑term Outcomes
It’s clinically integrated, repeatable, and fully scalable.

Business concept
A Pioneering Orthopedic Wellness Franchise.
Structural Elements® is built on a cash-based model delivering elite-level care typically reserved for pro athletes. We combine advanced medical practices with time-tested holistic therapies in a shared-cost, turnkey clinic model that empowers providers and scales seamlessly across communities.

- Retention Rates are Above 92% at All Clinics
- An Average 5-star Rating Across 1,703 Online Reviews
- Memberships Generate Recurring Revenue and Keep Patients Engaged Between Treatments
- Ongoing 8% Royalties on Gross Sales
- Recurring Revenues: Retail, Membership, Rent from Providers

Expansion Roadmap
A Scalable Model: Primed for Growth.
Structural Elements® plans to grow to 125 franchised locations over the next 5 years.

We’ve partnered with experts in franchise development to provide our Franchisees with comprehensive support across clinic buildout, staff training, marketing, and management, helping them replicate the atmosphere and success of our flagship locations.
Our training program equips all practitioners working in these clinics with the proven (se)® Method, ensuring consistency and allowing them to focus on delivering exceptional, proactive and integrated orthopedic care.

Funding
Join the Movement.

This equity round opens the door to like‑minded investors. We are built and ready for scale.
Your investment will fuel:
- National Franchise Development
- Key Hires
- Marketing Initiatives
100% owned by our community.
Join the Movement.

Founder
Innovator and Disruptor.
For over 30 years, I’ve treated patients and built a model of orthopedic wellness that targets the root causes of pain. I launched Structural Elements® in 2009 to teach my Structural Balancing method, then self-funded our first clinic in 2013 to prove that cash-based, root-cause care could scale. As a three-time Ironman and ultramarathoner who overcame a spinal injury, I understand recovery and resilience. Today, we’re building a national franchise focused on proactive care, human performance, and long-term wellness.
— Doug Bertram
Founder & CEO, Structural Elements®













