Design & architecture is a massive underserved market

Architects & Design Professionals purchase tens of billions in products each year—primarily offline. This makes for a slow and inefficient market, which hinders growth potential for design professionals and the brands that they purchase from.

StyleRow solves this problem.

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The typical design process

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Fragmented workflow and archaic processes for this multi-billion dollar industry. Project management is a mess, with PDFs sent via email and documents stored in different locations.  Designers are faxing in orders and mailing checks to vendors. 

StyleRow offers one digital solution for the entire workflow.

 

The category-defining
software platform

for the Interior Design & Architecture space

Our SaaS platform & B2B marketplace streamlines critical business processes for design professionals, and is used by thousands of firms with over $1B in their projects on our platform today.  

SaaS revenue alone is running at $1M in annual recurring revenue today and is positioned to grow exponentially.*

Now, we are ready to allow designers to collect “payments” from their client via the workflow tools (which we monetize with a processing fee) & to connect “transactions” in our marketplace—so designers can purchase products from brands (which we monetize with a commission on sales). This e-commerce revenue will layer on top of SaaS.

* Click here for important information regarding Financial Projections which are not guaranteed.

Enterprise SaaS growth along a logical product roadmap

We’ve built along the natural workflow for design professionals, from the beginning of their project to the end—solving redundancy & streamlining communication along the way. Helping them solve the financial transactions from client payments to purchasing products comes next.

We’ve thoughtfully built our platform to enable firms of all sizes to run their businesses more efficiently on StyleRow, while building a best-in-class marketplace in parallel.

We’re ready to attract Enterprise firms and to scale our solution for SMB’s. 

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Projects feature utilization

Designers love our Project Management Tools. The next step is to add payment processing and transactions.

$1M run rate
from SaaS alone

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Marketplace activity summary KPIs:

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Our current SMB design firm users have added over $1B of product to their projects on StyleRow.

Daily users love
the Tools & Marketplace

Interior Designers and Architects are our target user
— and they LOVE US!

Designer activity has grown 946% since 2020.

“StyleRow is like air. We won’t remember not having it and won’t be able to live without it."
— Bradley Blair, Holly Hunt

“StyleRow puts us in front of the consumer that we would not otherwise be able to reach.  We have 13 showrooms in the US as well as hundreds of dealers worldwide, but SR allows us to connect with those we weren’t able to reach in-person previously. Now we have this online platform that gives us a way to reach these prospects and invite them into direct experiences in our showrooms.”
 —Alexa Keaney - Communications & Events Manager, Baker Furniture

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User testimonials are getting stronger

Currently:
Profitable SaaS offerings for brands & designers

SaaS only—one piece of the pie
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2022 / 2023

Adding in payments & transactional
marketplace revenue on top of SaaS

Our platform naturally extends to a transactional marketplace and payments platform as part of the design workflow.  

This enables two new and robust streams of revenue.

* Click here for important information regarding Financial Projections which are not guaranteed.

We are the category-defining platform for the built space

Archaic processes and lack of software have kept this multi-billion dollar industry mailing checks and faxing in orders!

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“Revenue from the global furniture industry stood at 1.3 trillion U.S. dollars in 2020”.  —Statista

“Top 100 design & architecture firms charged $4.5 Billion in design fees in 2021”  —Interior Design Magazine

“In 2021, retail e-commerce revenue (furniture and homeware) amounted to 132.7 billion U.S. and are projected to increase to over 208.2 billion in 2025.”  —Statista

StyleRow does
what others can't

The huge growth ahead*

The StyleRow Marketplace has over 40,000 products from luxury and mid-tier furnishings brands across 20 product categories and growing.  

Many of these brands do not have e-commerce, and StyleRow is the first time they are online with other brands. We also have their buyers on our platform—who use our Marketplace today to discover products and connect with brands.

We routinely generate 6-figure orders from buyers to brands, but today the transaction still happens offline.

With this raise, we will bring these transactions onto the platform.

* Click here for important information regarding Financial Projections which are not guaranteed.

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Users are finding products in our marketplace, but purchasing offline.
We will capture those dollars on the platform with this raise.*

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Can we be a multi-billion dollar marketplace?*
Easily

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• “Furniture & Fixtures, along with New Construction products reached $97.4B — purchased by top 100 architecture & design firms, up from $91B. Design Fees charged in 2021: $4.5 Billion.”
  - Interior Design Magazine “GIANTS” Report
• We have relationships with 11 of the top 100 firms on the Interior Design Magazine “Giants Report.”
  
  

We estimate to capture 2–3% of their annual purchasing by 2027, which is $1.7–2.7B.*

* Click here for important information regarding Financial Projections which are not guaranteed.

Erinn Valencich

Founder & CEO

A Los Angeles-based entrepreneur and award-winning designer, Erinn has run her own successful design firm for 16 plus years, and is also the visionary behind luxury furniture brand, ERINN V. Tech-forward for years, she brings her visionary thinking, savvy business acumen and experience as a brand, designer and showroom owner to StyleRow alongside extensive experience in media, PR and marketing working with some of the largest global brands.

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Domain expertise on all 3 sides of the industry

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