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Problem
Everyone loves coffee — but coffee capsules are a huge landfill burden
Solution
Our story:
Tired of plastic pods
During a workday in 2015, I sat in my office and reflected on the amazing coffee that I used to drink in my hometown of Venice, Italy. I had grown tired of the coffee from plastic pods and realized that many others probably felt the same way.
So, I decided to create and launch a machine that would grind and brew freshly roasted coffee beans with the same profile taste as the Italian coffee I've missed so much.
Product
OEM/ODM coffee machines and proprietary coffee blends
7M coffee pods saved to date
Traction
$1.9M lifetime revenue
| Gross profit margin: 75% | EBITDA margin: 26% |
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Manufacturing partnerships:
Over 5 years of established relationships
with OEM/ODM capabilities
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Customers
Three-pronged customer acquisition strategy
Business model
B2B & B2C monthly subscriptions between $80-$1000
B2B subscription-based model
- Office coffee market size: $5.7B
- Pricing: monthly coffee subscription from $175-$1K on a cup consumption between 39-80 cents
B2C subscription-based model
- Home coffee market size: $14B
- Pricing: monthly coffee subscription from $80-$120 on a cup consumption between 70-80 cents
Market
150M US coffee drinkers
Total addressable market:
$88B
Serviceable addressable market:
$25.1B
The US coffee market is projected to grow at a CAGR of 4.8% during the forecast period (2020-2025).
Competition
Comparables in
the coffee space
Vision and strategy
Targeting growth to $3M ARR in 12 to 18 months*
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Marketing-focused use of funds
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7 years to exit
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Moriondo Espresso Club
Increase market reach
Moriondo FABRICA
Increase vertical integration
Funding
Bootstrapped to date
Non-dilutive funding capital partnerships:
