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Genius Juice isn't accepting new investments

Genius Juice’s deadline was March 3, 2023

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Genius Juice

Organic smoothies and wellness shots, with simple ingredients and no dumb stuff!
B2C Wellbeing & Longevity Drinks Nutrition Ethically Made Plant-Based
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Featured image of Genius Juice
$31,700
Raised
83
Investors
Successfully funded and closed on March 3, 2023.
Invest in Genius Juice

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Closed on March 3, 2023. Information may not be up-to-date. Campaign closed on March 3, 2023. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Impact Funding Leadership Summary
About Team

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Genius Juice LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Genius Juice Crowd SAFE Genius Juice Form C.pdf
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Hear from some of the 83 investors in Genius Juice


Show more

Highlights


$1M+ revenue
Company had over $1M in revenue in the past 12 months
$5M+ raised
Company has previously raised over $5M in capital
Republic alum
Company previously raised on Republic
  • Lifetime sales of over $8M in top-line revenue | $2M + in revenue in 2021
  • Margins recently doubled over 42% and break-even in sight for early 2023*
  • Current distribution in Whole Foods, Sprouts, and in over 2,000 stores
  • Former NBA & WNBA All Stars/Champions as brand ambassadors
  • Last round: $615,000 bridge round
  • Targeting $80M-$90M exit by 2025*

Problem


It's just hard to find
authentic, high-quality beverages in stores

Unfortunately, most brands on the shelf are 'fillers'—they have substandard ingredients, added sugars, preservatives, artificial flavoring, and are non-organic. They are heavily driven by profit only, and aren't looking to provide any type of quality or nutrition to consumers.


When it comes to organic, creamy and filling smoothies, paying top dollar at a smoothie bar is the only way for consumers to find pure and nutritious products.

Consumers are demanding higher quality products
at an affordable price point. Genius is on this mission to provide both, and 'Bring Nutrition to the Mainstream.'

We are here to 'disrupt' the shelf—with better-for-you, organic, plant-based products.

Consumers are demanding:
  • Real ingredients and no fillers
  • Made for quality and true enjoyment
  • Filling, creamy, satiating
  • Items that are healthy and affordable
  • High quality organic smoothies are available at juice bars, at prices ranging from $7.00-$10.00 — which is too expensive for the average consumer nationally

Solution


It's pure Genius

Organic smoothies blended with real coconut water and coconut meat — and no dumb stuff.

Product


3 incredibly Genius flavors

The Organic Original Smoothie:  Simple & Creamy
Our *Top Seller* with only 2 ingredients: coconut water and coconut meat

Organic Mocha Smoothie:  Decadent and Filling
Whole coconut blended with organic coffee, organic cocoa, organic vanilla, and pink salt

Organic Vanilla Cinnamon Smoothie: Sweet & Aromatic
Whole coconut blended with organic cinnamon and organic vanilla

—
We blend fresh whole coconut in every bottle
—

We blend organic coconut water and coconut meat into a cream, delicious, and nutritious coconut smoothies.

They are rich in MCTs (medium chain triglycerides), potassium, and electrolytes. Our smoothies are filling and very hydrating.  

Perfect for:

  • Meal replacement with less calories (120-130 calories)
  • Pre/Post Workout
  • Breakfast or mid-day snack
  • Dieting/Weight Loss - be filled up with less calories

Certifications of high quality


—
How you can Genius!
—

Traction


$2M+ revenue
in 2021 & 2022



—

Scaling distribution

Current distribution

Whole Foods launch
4 new regions (Q2 2022)



Costco launch in spring '23

Genius Juice will be launching its first ever 32 oz Family Size (Multi-Serve) in Costco across the East Coast Division.

The product will be launching across 40 locations on the East Coast of the United States.  

The price savings will be nearly 50 % per oz, making it a GREAT value for club members shopping at Costco.





—

Shark Tank appearance
on January 19th, 2020

Genius Juice and our co-founder, Alex Bayer, appeared on Shark Tank in 2020.

Full episode, click this link: https://youtu.be/akgMHNyL0A4

A deal was struck on the air but fell through.  However, the show has aired at least 5-6 times per year.

We generated revenue in 2020 of nearly $800k online because of our Shark Tank episode.

Customers


Our iconic brand ambassadors are
spreading the word

Alex Bayer pictured with CJ Watson —
9 seasons in the NBA and a retired pro

Alex Bayer pictured with Metta World Peace (NBA Retired Pro, All Star, Defensive Player of the Year, NBA Champion)(formerly known as Ron Artest)

Business model


Online sales increasing 19.5% quarter over quarter


—

Margins increasing by more than 2X



Market


The trends of plant-based and coconut are here to stay

Competition


Genius is proving to be a top performer in the set

When you compare our product to other smoothies and juices in our set, nothing compares when it comes to quality, simplicity, benefits, and taste.



Our market positioning is filling the needs as a beverage that is hydrating, filling, nutritionally focused — and also delicious.

Vision and strategy


What's next?
Mental Wellness Shot
to increase focus & energy


Exit strategy & comparable exits


We are planning to continue scaling our business with increased sales through natural and club stores, and also the introduction of our new wellness shot product line.

The wellness shot product line will scale beyond natural at a better price point, so we have plans to distribute our shots in CVS, Walgreen's, Target, Kroger, Safeway, and Coffee Shops nationally.



Genius Wellness Shot


In Q1 of 2023, we are launching a new innovation product line: Organic Wellness Shots with functional benefits.

  • Promotes focus, energy, mood, and fighting brain fog
  • Functional mushrooms including Lion's Mane, Cordyceps, etc.
  • Chocolate-based with a decadent and delicious taste

Market void analysis





Genius Wellness Shot: Product Details

  • Contains active functional ingredients to support mental focus/clarity such as functional mushroom, MCT oil, & more
  • High margin (60 % or more)
  • Domestically made and sourced
  • $2.99-$3.49 everyday low price point
  • Expected launch Q1 2023

Impact


Partnerships for fair trade & sustainability

We work with a strategic partner in Thailand who sources and provides us fresh young thai coconut water and coconut meat. Our supply partner is also certified 'Fair For Life' meaning they uphold the HIGHEST standards of being.

In addition, our supply partners also upcycle coconut husks. Once the coconut water and coconut meat is extracted, the husks are repurposed for other uses—such as alternative energy, furniture, and coconut charcoal for cleansing supplements sold in stores.

Funding


Last round:

—
$615k Bridge Round (C-note)
—

Leadership


The Genius team

Summary


Why Genius Juice?

We have an opportunity to bring our plant-based, organic products to the mainstream and need your help.

We are already national in Whole Foods, Sprouts, and other key retailers.  With your help in investing in Genius Juice:

  • Market our smoothies for wider appeal in more markets
  • Support our launch in Costco in 40 new locations, and with proven success, we can launch in more locations which translates to millions in new revenue
  • Launch our wellness shots to stores starting in Southern CA and eventually expanding the line beyond CA into new markets across the United States in key metro areas.

We have an experienced staff of operators and entrepreneurs on our team and advisory board, with a combined 60 years of experience in operating and scaling Food and Beverage Companies.

Help us take Genius Juice to the Moon!

Deal terms


Valuation cap

$14,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Genius Juice occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Genius Juice is accepting.
Learn more

Maximum investment

$100,000

The largest investment amount that Genius Juice is accepting.
Learn more

Funding goal

$618K

The maximum amount the offering can raise is $618K.
Learn more

Deadline
Genius Juice needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Genius Juice LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Genius Juice Crowd SAFE Genius Juice Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Genius Juice.
Invest
$100
Receive
  • 25 % off all orders on GeniusJuice.Com on-going for 3 months (12 pack and 18 packs only)
Invest
$250
Receive
  • 25 % off all orders on GeniusJuice.Com on-going for 3 months (12 pack and 18 packs only)
  • Exclusive first access to new Genius Wellness Shots before general public
Invest
$500
Receive
  • Buy One Get One Free off all orders on GeniusJuice.Com on-going for 3 months (12 pack and 18 packs only)
  • Exclusive first access to new Genius Wellness Shots before general public
5 investors
Invest
$1,000
Receive
  • Buy One Get One Free off all orders on GeniusJuice.Com on-going for 1 month (12 pack and 18 packs only)
  • Exclusive first access to new Genius Wellness Shots before general public
  • 3 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
  • Limited (20 left of 25)
1 investor
Invest
$5,000
Receive
  • 2 Month Supply of Genius Juice (2 - 18 packs per month)
  • Exclusive first access to new Genius Wellness Shots before general public
  • 12 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
  • Limited (14 left of 15)
Invest
$10,000
Receive
  • 3 Month Supply of Genius Juice (2 - 18 packs per month)
  • Exclusive first access to new Genius Wellness Shots before general public
  • 12 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
  • Limited (10 left of 10)
Invest
$25,000
Receive
  • 6 Month Supply of Genius Juice (2 - 18 packs per month)
  • Exclusive first access to new Genius Wellness Shots before general public
  • 36 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
  • Limited (4 left of 4)
Invest
$50,000
Receive
  • 9 Month Supply of Genius Juice (2 - 18 packs per month)
  • Exclusive first access to new Genius Wellness Shots before general public
  • 48 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
  • Limited (3 left of 3)
Invest
$100,000
Receive
  • 12 Month Supply of Genius Juice (2 - 18 packs per month)
  • Exclusive first access to new Genius Wellness Shots before general public
  • 48 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
  • Flown Out to Meet with Founder to see manufacturing production and taken out to dinner plus 1 free night stay. Expenses to be capped at $1,000 for everything
  • Limited (2 left of 2)

About Genius Juice

Legal Name
Genius Juice LLC
Founded
Jan 2014
Form
California LLC
Employees
0
Website
geniusjuice.com
Social Media
Headquarters
Google Map location of of Genius Juice
21143 Hawthorne Boulevard #295 , Torrance, CA
Headquarters
21143 Hawthorne Boulevard, #295, Torrance, CA, United States 90503

Genius Juice Team
Everyone helping build Genius Juice, not limited to employees

Profile picture of Alex Bayer
Alex Bayer
Founder
Featured in Superheroes · Read
Southern CA native with over 17 years of sales, marketing experience. Sales executive and Office Management for Fortune 200 company for 7 years, followed by becoming Program Director for Non-Profit company. In 2014, Alex started Genius Juice.
Profile picture of Michael Lertchitvikul
Michael Lertchitvikul
Chief Strategy Officer
Mike is a Thai-American entrepreneur with two decades of experience in private equity, and entertainment, Mike moonlights as a “chef-for-fun”, and his passion has led him to the short stints in the kitchens of the world’s best restaurants.
Profile picture of Ari Raz
Ari Raz
Investor / Board Member
Co-founder and Former President of Once Upon a Farm, the #1 refrigerated baby food in the United States. Also CEO of Coconut Cult, fast growing yogurt brand.
Profile picture of Rebeca Garcia
Rebeca Garcia
Operations Manager
Experienced Operations Coordinator with a history of working in the consumer electronics and wellness industries including Apple Inc. Business analytics and financial analysis for multiple companies.
Profile picture of Gavin Linde
Gavin Linde
Director of Sales - US
Customer-oriented, results-driven sales professional with 23 years of business development and project management expertise. Responsible for meeting with grocery buyers, attending trade shows, working with brokers, implementing promotional plans.
Profile picture of Jeffrey  Rosenberg
Jeffrey Rosenberg
Advisor/Investor
Jeffrey has spent most of his 40 year career as an entrepreneur. Jeffrey built and operated six footwear factories for Reebok in China. He later set up a fund to invest in Chinese real estate, consumer product and life science opportunities.
Profile picture of Ken Avedisian
Ken Avedisian
Advisor/Investor
Ken has diverse management experience in hospitality, real estate development, service, non-profit and wine. He was Director of Financial Planning and Analysis at Nintendo, CFO of Larry’s Markets, and President of Cordon Selections
4 more team members
Alex Bayer
Founder
Michael Lertchitvikul
Chief Strategy Officer
Ari Raz
Investor / Board Member
Rebeca Garcia
Operations Manager
Gavin Linde
Director of Sales - US
Jeffrey Rosenberg
Advisor/Investor
Ken Avedisian
Advisor/Investor
Logo of Genius Juice

Genius Juice

Genius Juice successfully raised $31,700 from 83 investors on March 3, 2023
Profile picture of Sreecharan Sankaranarayanan
Profile picture of Sina Saeidi
Profile picture of Linda Fraser
Profile picture of Alexander Clarence McIntosh
Profile picture of Lance Recker
Sreecharan, Sina, Linda, Alexander Clarence, Lance, and 78 others invested. 12 Reviews
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