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TagMango isn't accepting new investments

TagMango’s deadline was January 29, 2023

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TagMango

The only platform creators need to monetize content, courses, and community
Creator Economy SaaS Edtech Software
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$54,520
Raised
113
Investors
Successfully funded and closed on January 29, 2023.
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Co-investors
Y Combinator
The leading startup accelerator
Y Combinator is the world's top startup incubator and accelerator, known for producing breakthrough companies such as Airbnb, Twitch, Dropbox, Reddit, Instacart, Stripe, Coinbase and many others. YC has produced 102 companies worth $150M+ and 21 companies worth $1B+, with a total portfolio value of $155B+.
Y Combinator also invested in:
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Closed on January 29, 2023. Information may not be up-to-date. Campaign closed on January 29, 2023. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders Summary
About Team

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by TagMango Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
TagMango Crowd SAFE TagMango Form C.pdf
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Hear from some of the 113 investors in TagMango


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Highlights


$1M+ raised
Company has previously raised over $1M in capital
$250K+ revenue
Company had over $250K in revenue in the past 12 months
Notable angel backing
Company is backed by a notable angel investor
Tier-1 Venture backing
Company is backed by a tier-1 VC firm
  • One-stop solution to monetize via content, courses, and community
  • Independent website and mobile apps; more cost-effective & simpler to use
  • Growing 33% MoM for past 21 months
  • $4.5mil annualized GMV | 1000+ creators | 100k+ paid users
  • Focused on India market w/ 600M+ internet users | Young demographic
  • Used by India’s best creators, each being niche leaders
  • Backed by Y Combinator, and by founders of Tinder, Twitch, and Mercury

Problem


Creators need 100s of tools to monetize their audience effectively

That is extremely complex and expensive.

Here are examples of some of the tools that creators need:

  • Membership management softwares like Patreon
  • Marketing outreach tools like Lemlist and MailChimp,
  • Lead management software like Hubspot
  • LMS / Course builders like Teachable & Podia
  • Chat and Community software like Discord, Circle, Whatsapp
  • Landing page builders like ClickFunnels, Wix and Webflow
  • Live streaming software like Zoom, G-Meet and Skype
  • Payment gateways like Stripe, PayPal, Razorpay, Instamojo

It’s a total riot out there.

Solution


One simple,
cost-effective platform

TagMango is the one-stop shop for creators to monetize their audience effectively and save 96% on total cost.

We provide all of the above-mentioned features to creators along with their own website and mobile application so that they can monetize via content, courses and community.

Creators on TagMango focus on only one thing — i.e. creating. We take care of the rest.

Product


TagMango features


Landing Page Builder
Creators can build beautiful, conversion-friendly landing and thank you pages.


Community Feed
A Facebook-like social feed that allows creators to post content in all formats and customers to engage.


Built-in live Video Streaming
(With live social commerce)
Creators can ditch Zoom and use our in-built video streaming with our proprietary built in live social commerce tool that increases product conversions by 23%.


Chat Rooms
Customers can chat with their favourite creators in chat rooms, along with peer-to-peer interaction.


Course Builder
A simple and easy to use course builder, allowing creators to upload their pre-recorded content that's DRM-enabled (prohibiting screen recording / screenshots).


Deep Customer Analytics
In-depth and insightful analytics from which creators can learn from and grow their businesses intelligently.


Marketing Automation
Automated email, whatsapp, and app notification marketing campaigns — integrated along with a robust lead management system.


Piracy take-down
We have a unique tool that automatically allow creators to scan the internet to identify pirated content, and take it down from anywhere across the internet within 48 hours.


Certificate builder

Creators can build and automate certificates to their customers and select from multiple pre-made templates;


White-labelled website and application
Creators get their own websites and mobile apps with an intuitive User Interface and User Experience.


Traction


We’ve been growing 33% MoM for the past 21 months


Annualized Creator Earnings: $4.5mil

ARR: $450k

No. of monetizing creators: 1000+

No. of paid users: 100k+

Net Promoter Score (NPS) - 75



We have strong retention, and 47% of our creators continue to make money in the 4th quarter from their joining; their earnings increased by 209% in the 4th quarter. Thus, the value of the customer on the platform increases over time.

Customers


Serving creators, coaches, educators, solopreneurs, and even online academies

We have individuals across all backgrounds from finance creators, to leading chefs, artists, educators, entrepreneurs, stand-up comics, teachers, crypto enthusiasts, language experts, photographers, personal trainers and more!

This list goes on.

—
Some of India’s top creators
are on TagMango
—

Business model


A two-pronged
business model

  • Commission ranging between 5-10%;

  • One-time setup fee ($500) for white label solution.

Market


The India Opportunity

The creator economy in India is in its early innings but has potential to match that of China due to its population size and demographic similarities.

  • In India, there are 4 million creators today and rapidly growing. In 2014, there were 16 YouTube channels with 1M+ subscribers; today there are 1,200+ channels.

  • Growth in the demand & supply of the creator economy in India will also be supported by broader internet penetration rates. Today, there are 500M internet users in India. In 2014, it was 125M. Estimates show that they will be 1bn+ internet users by 2025.

  • India’s demographics is overall very young, the target demographics for the creator economy: 50% under the age of 25 with median age of 29.

All of the above makes India one of the most promising markets for the advent of solopreneurs and entrepreneurs, all of whom would be looking for tools that will enable them to make money. 

We want to be the default solution for the India market first and then expand globally.

Competition


By creators. For creators.

Most of our competition:

  • Don't have a creator in their team;
  • Are attacking one part of the problem; and
  • Not raised from creators.

TagMango:

  • Our founder’s a creator himself;
  • We are building one-stop shop, a creator need not look anywhere else;
  • Turning our customers into owners.

Vision and strategy


Become the default
one-stop shop

The big vision is to become the 6th logo behind the truck. If today you see Facebook, Instagram, LinkedIn, Pinterest, & Twitter—the 6th logo will be TagMango hosting all monetized interactions between a creator and their audience.

We aim to become the default shop for creators to sell both their digital and physical products (in the future) as well.


Strategy


The plan is to first capture the massive India market before going global.

The winner of the creator economy is the company that’s able to attract the top 5% to their platform, as the long-tail will follow wherever the niche leaders are.

In India, we’ve onboarded the leading player in each niche onto our platform to lock-in the market.

To build an even stronger community, we launched India’s first creator house, a community space hosting events and meet-ups for creators. Since the launch, we’ve unlocked over 100+ cross-creator collaborations, had over 100mil+ social media mentions and increased organic sign-ups by 75%.

This has allowed us to capture significant market share in the India market.


Use of Funds


Funds will primarily be deployed to:

a. Engineering (40%): Expand features on the platform, including adding the ability for creators to sell physical products as well;

b. Marketing (40%): Customer acquisition and building brand awareness to increase market share;

c. Operations & Processes (20%)

Funding


$2.4M raised to date

from leading investors:


Founders


A team that knows the problem firsthand


Divyanshu Damani
Co-founder and CEO

  • Content creator with over 300K+ followers and 100M+ views.
  • Forbes 30 Under 30 Asia, 2021.
  • Founder-market fit with an existing network of creators and having faced monetization challenges first-hand.


Mohammad Hasan
Co-founder and CTO

  • Second-time entrepreneur
  • Forbes 30 Under 30 Asia, 2021.
  • Scaled previous company Fleapo to 3 countries and built 500+ products over time.

—
Our backgrounds and experiences make us the perfect team to tackle the creator monetization problem in India.
—

Summary


Why TagMango?

Harnessing the India Opportunity

  • India is a highly promising market with 600Mn+ Internet users today — a number that's expected to grow to 1Bn by 2025 — with a very young demographic where half the country is below 25 years of age;
  • TagMango enables creators need to monetize their audiences effectively by building their own websites and mobile apps and monetize content, courses and community;
  • Growing 33% MoM over the last 21 months with $4.5mil of annualized GMV;

  • Deep founder market fit with founding team having first hand knowledge of the market;

  • Backed by global US investors and strategic creators from India.

Deal terms


Valuation cap

$18,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

0%

If a trigger event for TagMango occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that TagMango is accepting.
Learn more

Maximum investment

$100,000

The largest investment amount that TagMango is accepting.
Learn more

Funding goal

$1.24M

The maximum amount the offering can raise is $1.24M.
Learn more

Deadline
TagMango needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

Nominee Lead

Chief Executive Officer of the Company (currently Divyanshu Damani)

Will direct the Nominee on certain matters like voting, amendments and conversions affecting the security.
Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by TagMango Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
TagMango Crowd SAFE TagMango Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in TagMango.
Invest
$250
Receive
  • Listing on TagMango 'Hall of Fame' website.
Invest
$2,500
Receive
  • Invite to TagMango events and creator parties
  • TagMango Merch
  • Listing on TagMango 'Hall of Fame' website.
Invest
$10,000
Receive
  • Exclusive TagMango Members' Club with private group and dinners
  • Invite to TagMango events and creator parties
  • TagMango Merch
  • Listing on TagMango 'Hall of Fame' website.

About TagMango

Legal Name
TagMango Inc
Founded
Dec 2019
Form
Delaware Corporation
Employees
25
Website
tagmango.com
Social Media
Headquarters
Google Map location of of TagMango
1 Chestnut Hill Plaza 1088 , Newark, DE
Headquarters
1 Chestnut Hill Plaza, 1088, Newark, DE, United States 19713

TagMango Team
Everyone helping build TagMango, not limited to employees

Profile picture of Mohammad Hasan
Mohammad Hasan
Co-founder, CTO
Profile picture of Divyanshu  Damani
Divyanshu Damani
Co-Founder, CEO
Mohammad Hasan
Co-founder, CTO
Divyanshu Damani
Co-Founder, CEO
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TagMango

TagMango successfully raised $54,520 from 113 investors on January 29, 2023
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Alexandre, Takashi, Darshan, Kerem, regis, and 108 others invested. 11 Reviews
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